Knowing Our Worth: Architecture’s True Value Proposition

By Rosa Sheng

In architecture and the built environment we design, there is a compelling and timeless truth about how our work as architects impacts how people feel. We feel great pride and a sense of ownership of the design and its outcome. And we feel saddened after the project’s completion — when we realize that regardless of our attachment to our creation, that it’s technically not “ours” after all. Unfortunately, we try again and again to recapture the feeling, often times forgetting business sense or valuing our own self-worth.